Published: January 14, 2026
It’s back! If you’re seeing love hearts everywhere in Vancouver, don’t worry. It’s part of a city-wide Love Your City campaign sponsored by 15 of the city’s BIAs (Business Improvement Areas), including Marpole.
From pink umbrellas to giant candy sweethearts to love signs and murals, these are just a few of the ways local business organizations are encouraging Vancouverites to explore local neighbourhoods this February.
While different business improvement associations (BIAs) usually do something for Valentine’s Day, this year 15 are joining forces for the ‘Love Your City‘ campaign. Starting February 1st, it’s all about showing love for our city neighbourhoods, outdoors.
In Marpole, there are FOUR spots to show your Love; the ‘Love All Your Neighbours’ mural at Granville Street and West 65th Ave; the I Heart Marpole installations at Granville and West 63rd Avenue and at 70th and Granville; and the giant pink and blue hearts in front of the Marpole Library. You’ll be able to spot these signs of love everywhere in Marpole.
It’s easy to play
Here’s how to play. This February we will be featuring neighborhoods/Business Improvement Areas (BIAS) in Vancouver on Instagram for you to rediscover.
Tell us your favourites places and spaces to visit in the area, then follow the instructions on each post for a chance to win the grand prize.
For additional entries, visit the neighbourhoods throughout the month to collect stamps. When you go, give yourself a stamp for what you did there. For example, you went and got coffee at Federal Store, give yourself the coffee stamp on the Mount Pleasant page! The next day you shopped at Melanie Auld Jewelry in Kits, give yourself a local shop stamp on the West 4th page, and so on!
But wait, how do you give yourself stamps?
Passport DIY
Print your passport – for our tactile, scrapbooking, crafty friends who love a keepsake or something to hold or, if you’re playing along with kids, this one is for you!
Download the files from our Instagram links and print them at home, or send them off to a print shop. Then, then follow our instructions to cut, fold and staple your print outs into your own little passport book! The stamps are also available to cut out and glue/tape down to each page.
Be sure to take pictures of your passport, stamps, or neighbourhood visits and tag us for your additional entries.
Don’t have access to a printer? Play digitally! Download the files to your phone and follow the instructions to give yourself digital stamps on instagram to post all month! You’ll be able to upload the passport pages to Instagram stories and add on the stamps.
Too much tech? No passport, no problem You can still play along without downloading a passport by entering our Instagram giveaways throughout February. Just go to @loveyourcitycontest on Instagram and follow the instructions on the giveaway posts.
Be sure to take photos during your neighbourhood travels and post them on Instagram (story or feed post) and tag us @loveyourcitycontest and the neighbourhood (BIA) so we can see!
Giveaway ends on February 28th, 2026 at midnight. Check back as we will be posting a chance to win every other day in February and will be announcing the grand prize winner at the end of the month!
Local contests will be drawn for on a regular basis while a grand prize worth over $5,000 will be drawn for at the end of the month.
“We hope that everyone in Marpole and throughout Vancouver l will feel the love for their neighbourhood and others in the city by participating in the Love Your City campaign,” says Claudia Laroye, Executive Director of the Marpole BIA.
Have fun exploring and showing your ‘Love (for) Your City,’ and don’t forget to tag our Instagram! We’ll share anything you post.